Aye, you've hit this nail squarely on its head!
Quote from Article:
Most cults start their induction by trying to stop both individualistic and critical thinking like the army their job is the first to break you than remake you as one of them. This involves the introduction of a “sacred creed” that members may have to live by. Through open confession and subordination of the individual to the doctrine the cult ensures control and “purity”. Cults deliberately induce powerful emotions like fear, guilt but also pride. They tend to develop their own language, dress and signals which shows their specialnessMost cults start their induction by trying to stop both individualistic and critical thinking like the army their job is the first to break you than remake you as one of them. This involves the introduction of a “sacred creed” that members may have to live by. Through open confession and subordination of the individual to the doctrine the cult ensures control and “purity”. Cults deliberately induce powerful emotions like fear, guilt but also pride. They tend to develop their own language, dress and signals which shows their specialness